It may be the holiday season, but the demand in the Bergen County and surrounding area housing market is still strong. However, even in a strong housing market, there is a certain percentage of homes that fail to sell.

Here are the top reasons we have seen that prevent a home from selling, and what you will need to do to avoid it from happening.

Photo Lineup

Buyers today are starting their home search online, and research shows that the average attention span of views is 8 seconds. That means you have less than 8 seconds to catch the attention of a potential buyer. Your home needs to stand out, and if the first photo a potential buyer sees doesn't show your home in its best light, you are going to lose them. Not only does photo lineup matter, so does the quality of the photos. You want your home to show in its best light and with the help of a professional photographer it can.

Solution

The photo lineup of your home online should start with the first five best photos of your home. This means the outside of your home may not always be the one to lead with, which tends to be customary.


Not Being Ready To Photograph

Your home only gets one chance to make a good first impression and you have 8 seconds to do it in. Don't rush to put your home on the market and have it photographed before it's truly ready.

Solution

Take the time to prep your home before listing it on the market. This means decluttering your home of all items not being used, personal items, and oversized furniture. If in the budget have your home professionally staged.


Leveraging Social Media

In today's digital world your listing needs to be everywhere and that includes social media. A big mistake we see that causes a home not to sell is that it was not properly marketed on social media. For instance, putting too much information online for a buyer to see gives them no incentive to look for more details.

Solution

Work with a real estate agent with a strong marketing plan that encompasses social media marketing. The BCHome Team would love to discuss with you what we do differently than our competitors to help get your home sold.


Hiring The Wrong Agent

Just as no two people are the same, no two real estate agents are the same. Before listing your home for sale you want to interview potential real estate agents and find out their plan to get your home sold. Do they have a proven marketing plan to get your home sold?

Solution

Find an agent that knows the area, is experienced, and has a proven track record. Avoid agents who are not devoted to the profession full time. Ask for references and testimonials from past clients.